WEEKEND WOW: #VIPINK

ByKari

WEEKEND WOW: #VIPINK

We had a crazy (awesome) weekend!

The original plan was for our JJ team to work alongside the KidAround crew in putting on a big event for Friday May 1st at/with the Roseville Galleria (Westfield): “Mom’s Night Out” benefitting the charity Bright Pink (#VIPINKweekend).

Westfield connected us with 3 retailers to do our fashion vignettes for Friday – GAP, Athleta and Francesca’s, and we started gathering our models and puling thier looks… THEN, the we got a call Wednesday asking if we could bump it up a notch for VIPink and do a TV segment on Saturday morning, and the Saturday afternoon event as well.

BRING IT ON!

Lucky for us, our JJ Crew is used to cranking it into high gear and making awesome happen. Here’s a look at some of the fun-filled whirlwind weekend.

002One of our stylists – Emily + our 3 models for Friday night [wearing Francesca’s, Athleta & GAP],
and me [in Francesca’s] taking advantage of the awesome photobooth.

ev 02

It was PACKED. We got to talk to so many awesome women about embracing
the body they have and creating a confident wardrobe. Happy place.

ev 01

So fun to have live models in this setup – lots of referrals to the
shops we styled from. And our ladies looked GOOD.

ev 03

Westfield went all out to make the weekend of events vibrant and bright (#brightpink).
Pretty sure we all wanted to take this awesome light-up tree and couch home with us.

003

It wouldn’t be 3 events in under 24 hours without a wardrobe change, now would it?
#feelingfab [thrifted dress + wedges. lace overlay: Francesca’s]

ka 01The amazing people who make Kidaround Magazine happen. So much fun to be a
part of this event with them, as well as celebrate the release of the MAY/JUNE ISSUE!

ka 02

Overall, it was a whirlwind of a good time, with great food, wine, fashion, friends and fun!
Looking forward to more events with Westfield in the future.

header

Check out our post on GAP featuring looks we styled for
this event, as well as ways to style your summer basics.

tyWe couldn’t have done this solo.

— Huge thanks to the teams at GAP, Athleta and Francesca’s for being so accommodating in the rush of events.

— To Kidaround for introducing us to Westfield, and co-producing Friday’s event.

— To 3 separate sets of models who worked it on TV, and their podiums during the events.

— To Stephanie & Emily with Westfield for the chance to work alongside them for the events.

— To Ashleigh (Makeup by Shay) who jumped in and did hair/makeup for all 3 events!

— As always: our killer JJ Crew for working hard behind the scenes to make it all come together.

Cheers! — Kari 

** photobooth images by: marc kallweit
** event images by: Sharon Hoyt Photography

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