Tag Archive:GAP

ByKari

SUMMER FRESH BASICS: standing in the GAP

WORK IT, WEEKEND.

When your weekend goes from one event to three, your wardrobe has to step it up. Our crew pulled some great pieces from GAP for our Friday night event, then, when Saturday morning and Saturday afternoon events came up – we got the chance to mix it up and show off the versatility of what we pulled. After the whirlwind of events, we’ve got one thing to say:

Dear GAP – we’re kinda smitten.
What do you say, let’s see where this thing goes?

gap 03  [ bright, fresh, clean & simple. ]

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the cuffed railroad girlfriend jeans add pattern, the hat and belt pull in some
texture. the BAG of course is the quintessential POP that pulls it all together.gap 02

and then, to mix it up a bit.

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tan wedges give it a bit of height and go
with the coral cardi on the little-bit-dressy vibe.

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We chose the red from a number of great bold colors, and made it run-around-townable
with this perfect worn-in jean jacket and flats. As the Friday event was all about moms,
this is a colorful pulled-together option for chasing little ones or running errands.

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Gorgeous momma Cara in the look.

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[original look we put together.]

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this mustard linen top was a huge hit!
add a coral skinny belt and some stripey patterned goodness, with
clean white eyelet shorts bringing it all together with subtle texture.

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Saturday afternoon, we mix it up with GAP’s adorable eyelet cutout dress.

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the flats keep it casual, but you could go with wedges or heels to dress it up even more.

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the mustard top is the perfect compliment to the dress
in pulling off a sweet audrey-esque look.

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this look would usually translate to business casual. nice earrings and sensible heels…
so after we did that look, we amped it up a little (it’s all about versatility!).

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we took a casual office look and turned it into a classy/edgy night out look.
studded booties, tied-up instead of tucked-in, and a big statement necklace
and our girl is set.
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Overall, as a stylist team, we see a lot of client closets chocked full of cheap, implulse-buy trendy pieces, because women buy straight off of a mannequin with no concept of proper fit, longevity or versatility. News flash: it’s better to be YOU, in functional, mix-and-matchable staple pieces that will last. We loved styling from GAP and hope our clients-to-be will be inspired to grow their wardrobe in that direction.

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A huge thanks to Michael and his team at GAP for being so accommodating in the expanded events.

Our JJ Crew of stylists — proud to have you on our team. Thanks for all your hard work this week!

Thank you to our sweet hair & makeup artist Ashleigh who jumped in with both feet and saved the day for all 3 events! On Instagram: @shaymakeupcamakeup

And a big thank you to Stephanie and Emily with Westfield for the opportunity to work with these retailers and be a part of the whirlwind of events!

Cheers – Kari & the JJ Crew

ByKari

WEEKEND WOW: #VIPINK

We had a crazy (awesome) weekend!

The original plan was for our JJ team to work alongside the KidAround crew in putting on a big event for Friday May 1st at/with the Roseville Galleria (Westfield): “Mom’s Night Out” benefitting the charity Bright Pink (#VIPINKweekend).

Westfield connected us with 3 retailers to do our fashion vignettes for Friday – GAP, Athleta and Francesca’s, and we started gathering our models and puling thier looks… THEN, the we got a call Wednesday asking if we could bump it up a notch for VIPink and do a TV segment on Saturday morning, and the Saturday afternoon event as well.

BRING IT ON!

Lucky for us, our JJ Crew is used to cranking it into high gear and making awesome happen. Here’s a look at some of the fun-filled whirlwind weekend.

002One of our stylists – Emily + our 3 models for Friday night [wearing Francesca’s, Athleta & GAP],
and me [in Francesca’s] taking advantage of the awesome photobooth.

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It was PACKED. We got to talk to so many awesome women about embracing
the body they have and creating a confident wardrobe. Happy place.

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So fun to have live models in this setup – lots of referrals to the
shops we styled from. And our ladies looked GOOD.

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Westfield went all out to make the weekend of events vibrant and bright (#brightpink).
Pretty sure we all wanted to take this awesome light-up tree and couch home with us.

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It wouldn’t be 3 events in under 24 hours without a wardrobe change, now would it?
#feelingfab [thrifted dress + wedges. lace overlay: Francesca’s]

ka 01The amazing people who make Kidaround Magazine happen. So much fun to be a
part of this event with them, as well as celebrate the release of the MAY/JUNE ISSUE!

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Overall, it was a whirlwind of a good time, with great food, wine, fashion, friends and fun!
Looking forward to more events with Westfield in the future.

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Check out our post on GAP featuring looks we styled for
this event, as well as ways to style your summer basics.

tyWe couldn’t have done this solo.

— Huge thanks to the teams at GAP, Athleta and Francesca’s for being so accommodating in the rush of events.

— To Kidaround for introducing us to Westfield, and co-producing Friday’s event.

— To 3 separate sets of models who worked it on TV, and their podiums during the events.

— To Stephanie & Emily with Westfield for the chance to work alongside them for the events.

— To Ashleigh (Makeup by Shay) who jumped in and did hair/makeup for all 3 events!

— As always: our killer JJ Crew for working hard behind the scenes to make it all come together.

Cheers! — Kari 

** photobooth images by: marc kallweit
** event images by: Sharon Hoyt Photography