Tag Archive:events

ByKari

WEEKEND WOW: #VIPINK

We had a crazy (awesome) weekend!

The original plan was for our JJ team to work alongside the KidAround crew in putting on a big event for Friday May 1st at/with the Roseville Galleria (Westfield): “Mom’s Night Out” benefitting the charity Bright Pink (#VIPINKweekend).

Westfield connected us with 3 retailers to do our fashion vignettes for Friday – GAP, Athleta and Francesca’s, and we started gathering our models and puling thier looks… THEN, the we got a call Wednesday asking if we could bump it up a notch for VIPink and do a TV segment on Saturday morning, and the Saturday afternoon event as well.

BRING IT ON!

Lucky for us, our JJ Crew is used to cranking it into high gear and making awesome happen. Here’s a look at some of the fun-filled whirlwind weekend.

002One of our stylists – Emily + our 3 models for Friday night [wearing Francesca’s, Athleta & GAP],
and me [in Francesca’s] taking advantage of the awesome photobooth.

ev 02

It was PACKED. We got to talk to so many awesome women about embracing
the body they have and creating a confident wardrobe. Happy place.

ev 01

So fun to have live models in this setup – lots of referrals to the
shops we styled from. And our ladies looked GOOD.

ev 03

Westfield went all out to make the weekend of events vibrant and bright (#brightpink).
Pretty sure we all wanted to take this awesome light-up tree and couch home with us.

003

It wouldn’t be 3 events in under 24 hours without a wardrobe change, now would it?
#feelingfab [thrifted dress + wedges. lace overlay: Francesca’s]

ka 01The amazing people who make Kidaround Magazine happen. So much fun to be a
part of this event with them, as well as celebrate the release of the MAY/JUNE ISSUE!

ka 02

Overall, it was a whirlwind of a good time, with great food, wine, fashion, friends and fun!
Looking forward to more events with Westfield in the future.

header

Check out our post on GAP featuring looks we styled for
this event, as well as ways to style your summer basics.

tyWe couldn’t have done this solo.

— Huge thanks to the teams at GAP, Athleta and Francesca’s for being so accommodating in the rush of events.

— To Kidaround for introducing us to Westfield, and co-producing Friday’s event.

— To 3 separate sets of models who worked it on TV, and their podiums during the events.

— To Stephanie & Emily with Westfield for the chance to work alongside them for the events.

— To Ashleigh (Makeup by Shay) who jumped in and did hair/makeup for all 3 events!

— As always: our killer JJ Crew for working hard behind the scenes to make it all come together.

Cheers! — Kari 

** photobooth images by: marc kallweit
** event images by: Sharon Hoyt Photography
ByKari

JJ YEAR IN REVIEW

It’s been a wild ride of a year! We started out the year as a
fashion consulting company, and ended the year as not
only that, but owning the Juniper James Boutique!

year in review

2013 was full of events (organized & attended), being in/on the news, meeting amazing creatives, and the ups & downs of running, merchandising, stocking & promoting our awesome little boutique.

Our (above featured) highlights include:

  • Being in the inaugural Flywheel Incubator Class
  • Moving into the Flywheel retail space with our fellow members
  • Sacramento Fashion Week
  • Being hired as the stylist for the first music
    video shot at The Crocker Art Museum
  • Working with tons of talented photographers, hair, makeup artists and fellow stylists.
  • Participating in the Local Love event at Crocker Art
  • Live-covering the Oscar’s Red Carpet Fashion for Channel 10
  • Features in
    – SacMag,
    – Sacramento News & Review,
    Sacramento Bee
    Sacramento Press
    Comstock Magazine
    – & more.
  • Speaking to Design & Fashion Students for Sacramento Fashion Week.
  • Winning awards for our Juniper James
    Walk a Mile in Her Shoes team fundraising (starting our 2014 team soon!)
  • All our lovely (transformed) styling clients throughout the year – we love you!
  • Participating in & promoting TOM’s Day Without Shoes
  • Bringing on 2 new JJ Crew members:
    — Ruthann: our events coordinator
    — Marci: shop merchandising & assistant stylist
  • Becoming owner of the Juniper James Boutique (!!)
  • Featuring & selling dozens of local artists’ work at our shop.
  • Live on Chanel 40 for fun charity fundraiser segments
  • Walking the runway for a number of Sacramento-based charities
  • Continuing to blog for Thrift Town –
    recycle reuse, shop local & support charities!
  • Asked to return as a judge for this year’s Indie Fashion Challenge
  • Event coordinator for THIS IS MIDTOWN: June, July, August & September
  • A number of appearances on Good Day Sacramento
    with our good friend Phoebe of The Dress Fiend.
  • Returning for our 3rd year as the Retail & Restaurant
    Coordinator for the week-long Launch Design Festival
  • Shooting our first lookbook
  • And finally, surviving the crazy holiday retail season at the Boutique.

 *WHEW*

joyfully

 To all our friends, fellow creatives, co-conspirators, supporters and customers
– we love you and couldn’t have had the awesome year we did without you!
Here’s to an incredible 2014!