The original plan was for our JJ team to work alongside the KidAround crew in putting on a big event for Friday May 1st at/with the Roseville Galleria (Westfield): “Mom’s Night Out” benefitting the charity Bright Pink (#VIPINKweekend).
Westfield connected us with 3 retailers to do our fashion vignettes for Friday – GAP, Athleta and Francesca’s, and we started gathering our models and puling thier looks… THEN, the we got a call Wednesday asking if we could bump it up a notch for VIPink and do a TV segment on Saturday morning, and the Saturday afternoon event as well.
BRING IT ON!
Lucky for us, our JJ Crew is used to cranking it into high gear and making awesome happen. Here’s a look at some of the fun-filled whirlwind weekend.
It was PACKED. We got to talk to so many awesome women about embracing
the body they have and creating a confident wardrobe. Happy place.
So fun to have live models in this setup – lots of referrals to the
shops we styled from. And our ladies looked GOOD.
Westfield went all out to make the weekend of events vibrant and bright (#brightpink).
Pretty sure we all wanted to take this awesome light-up tree and couch home with us.
It wouldn’t be 3 events in under 24 hours without a wardrobe change, now would it?
#feelingfab [thrifted dress + wedges. lace overlay: Francesca’s]
Overall, it was a whirlwind of a good time, with great food, wine, fashion, friends and fun!
Looking forward to more events with Westfield in the future.
Check out our post on GAP featuring looks we styled for
this event, as well as ways to style your summer basics.
— Huge thanks to the teams at GAP, Athleta and Francesca’s for being so accommodating in the rush of events.
— To Kidaround for introducing us to Westfield, and co-producing Friday’s event.
— To 3 separate sets of models who worked it on TV, and their podiums during the events.
— To Stephanie & Emily with Westfield for the chance to work alongside them for the events.
— To Ashleigh (Makeup by Shay) who jumped in and did hair/makeup for all 3 events!
— As always: our killer JJ Crew for working hard behind the scenes to make it all come together.
Cheers! — Kari
2013 was full of events (organized & attended), being in/on the news, meeting amazing creatives, and the ups & downs of running, merchandising, stocking & promoting our awesome little boutique.
Our (above featured) highlights include:
To all our friends, fellow creatives, co-conspirators, supporters and customers
– we love you and couldn’t have had the awesome year we did without you!
Here’s to an incredible 2014!